For Publishers

The Highest-Performing Subscription Acquisition Channel You're Not Using

Wick Life Contracting delivers high-quality, in-person newspaper subscribers at scale — outperforming traditional acquisition channels.

Partner With Wick Life

Subscription Growth Is Getting Harder

Digital ads are saturated

CPAs continue to rise while quality drops

Online conversion rates declining

Banner blindness and ad fatigue are real

Door-to-door is inefficient

High cost, low conversion, inconsistent quality

Customer trust is harder to earn

Skepticism toward online offers is increasing

Publishers need high-intent, real-world acquisition — not more impressions.

In-Store, High-Intent Subscriber Acquisition

Wick Life operates professional sales teams inside retail locations where customers already are.

Face-to-face trust

Real human connection builds credibility

Immediate engagement

No waiting for clicks or conversions

Higher conversion rates

Outperform digital and door-to-door

Lower churn

Informed subscribers stay longer

Customers aren't scrolling — they're deciding.

Performance You Can Measure

Why Publishers Choose Wick Life

  • Industry-leading close rates

    [X]% close rate vs. [Y]% industry average

  • Consistent daily volume

    [X]-[Y] subscriptions per team per day

  • Rapid market penetration

    Full productivity within [X] weeks of entering new locations

  • Outperforming local incumbents

    [X]x more subscriptions than competitor teams in same markets

Quality & Brand Safety

We understand that subscriber quality matters — not just quantity. Our approach protects your brand while driving results.

  • Trained, respectful sales reps
  • Clear messaging and disclosures
  • Positive customer experience
  • Brand-safe retail environments

A Win for Everyone Involved

Wick Life aligns incentives instead of fighting them.

Publishers

More readers means higher ad value and stronger circulation numbers

Businesses

Increased foot traffic and revenue from gift card redemptions

Customers

Real value through gift cards that offset initial subscription costs

What Publishers See

[X]x
Higher in-person conversion rates
vs. digital acquisition channels
[X]%
Strong early-life engagement
First 30-day active rate
[X]-[Y]
Predictable volume by location
Weekly subscriptions per site
[X] weeks
Fast deployment into new markets
Agreement to first sales

We scale what works.

Subscriber Quality Metrics

Beyond acquisition numbers, here's what matters for long-term value.

Retention Metrics

  • 30-day retention rate[X]%
  • 90-day retention rate[X]%
  • Average subscriber lifetime[X] months

Engagement Metrics

  • First-week engagement[X]%
  • Digital vs. print preference[X]% / [Y]%
  • Avg. articles read (digital)[X]/week

Let's Grow Your Subscriber Base — The Right Way

If you're looking for a proven, high-performance acquisition channel, Wick Life is ready to partner.

Schedule a Partnership Call

Click the button above to schedule a time that works for you.

Prefer to talk directly? Call our partnerships team at (123) 456-7890